Author: Americans for the Arts
Publication Year: 2013
Media Type: E-Book
On November 8-11, 2013 in Portland, Oregon, a charged group of over 675 arts marketers came together for the National Arts Marketing Project Conferece, Powered by Community. They shared best practices, celebrated their successes, and left with…
Categories: Marketing and Communications
Author: Americans for the Arts
Publication Year: 2013
Media Type: E-Book
These three case studies showcase the wonder of weird and share advice from innovators, Santa Cruz Museum of Art and History, the Laundromat Project, and the Portland Art Museum, who make unconventionality a priority to attract and engage their…
Categories: Marketing and Communications
Author: Americans for the Arts
Publication Year: 2013
Media Type: E-Book
The marketing philosophy of these digital times is undeniable: varied, visually rich content is the key to a successful marketing mix in 2013. Review some of the best infographics in the e-book, Marketing Mixology:13 Social Media Infographics Every…
Categories: Technology and Innovation, Marketing and Communications
Author: Americans for the Arts
Publication Year: 2013
Media Type: E-Book
In this E-book, Hearty, Wholesome, and Homemade: Building an Instagram Community That Thrives, you'll find: Why Instagram is the perfect platform for developing a digital community and how to make your community its most honest and inclusive…
Categories: Technology and Innovation, Marketing and Communications
Author: Stoute, Steve
Publication Year: 2012
Media Type: Book
Steve Stoute traces how the “tanning” phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same “mental complexion” based on shared experiences and values, rather than the increasingly irrelevant demographic…
Categories: Participation, Marketing and Communications
Author: Americans for the Arts
Publication Year: 2012
Media Type: E-Book
In this e-book, 13 Social Media Infographics That Every Marketer Needs to See, Volume 2, you will: Find out how this year's social media practices have given rise to the "Slacktivist" phenomenon Stop grappling with whether or not there is…
Categories: Technology and Innovation, Marketing and Communications
Author: Americans for the Arts
Publication Year: 2012
Media Type: E-Book
In this e-Book, Banish Online Video Marketing Blunders for Good!, you’ll find examples of successful marketing videos from a variety of organizations and genres, including dance, theatre, music, and the visual arts.
Categories: Marketing and Communications
Author: Americans for the Arts
Publication Year: 2012
Media Type: E-Book
At the 2012 National Arts Marketing Project Conference, we captured over 6,600 tweets with more than 500 people using the hashtag #nampc. In this e-book, you’ll get a glimpse into the conversations and creativity that took place.
Categories: Marketing and Communications
Author: Bhargava, Rohit
Publication Year: 2012
Media Type: E-Book
The aim of this e-book book is to share the real secret to building more audience passion that leads to better fundraising, more community support, and increasing your audience. The "secret" is simple: you need to make your arts organization more…
Categories: Marketing and Communications
Author: Americans for the Arts
Publication Year: 2012
Media Type: E-Book
In this e-Book, Take the Fear out of ROI, you'll learn how to measure the ROI of a number of different marketing campaigns that you can apply to your own work.
Categories: Marketing and Communications