Author: Americans for the Arts

Publication Year: 2013

Media Type: E-Book

Summary:

These three case studies showcase the wonder of weird and share advice from innovators, Santa Cruz Museum of Art and History, the Laundromat Project, and the Portland Art Museum, who make unconventionality a priority to attract and engage their audiences. Let’s Get Weird: Lessons on How to Innovate, Motivate, and Take a Leap of Faith reveals the amazing things that can happen when you create opportunities for the unusual in the arts.

Abstract:

For arts marketers, it’s no secret that the engagement models of yesterday are being cast off in favor of fresh, bold ideas to boost audience development and revenue. If we’re keeping track, however, some of the new approaches that have been successful for organizations across the country would have seemed downright weird in decades past.
 
Inviting naked cyclists into a museum to find new audiences?  Bringing art to the local laundromat to promote community dialogues? Bringing random strangers together to interpret permanent collection pieces?  These concepts may seem bold, but for the Santa Cruz Museum of Art and History, the Laundromat Project, and the Portland Art Museum, weird strategies like these have fostered an organizational culture that draws in the community and gives patrons an experience they won’t soon forget.

Never thought you’d see the arts united with kale, cotton candy, detergent, and body paint?  Well, think again! With three case studies showcasing the wonder of weird and sharing advice from innovators who make unconventionality a priority, Let’s Get Weird: Lessons on How to Innovate, Motivate, and Take a Leap of Faith reveals the amazing things that can happen when you create opportunities for oddities in the arts.

Arts & Intersections:

Categories: Marketing and Communications