Author: Americans for the Arts

Publication Year: 2012

Media Type: E-Book

Summary:

In this e-Book, Take the Fear out of ROI, you'll learn how to measure the ROI of a number of different marketing campaigns that you can apply to your own work.

Abstract:

Between print advertising, direct mail, and social media marketing, it may feel overwhelming and time-consuming to stop and decipher which marketing efforts are working and which aren't. But in the long run, measuring your return on investment (ROI) for your marketing initiatives will show your arts organization which efforts are effective and profitable, and which efforts may just be a drain on your budget and time.

In this e-Book, Take the Fear out of ROI, you'll learn how to measure the ROI of a number of different marketing campaigns that you can apply to your own work. You'll:

• Absorb just what Return on Investment means and why it is so advantageous to your everyday work.
• Allow our friendly pig Stuart to guide you in measuring the ROI on his e-mail marketing campaign, a direct mail piece, social media marketing, and more!
• Understand key points (we call them truisms) about return on investment that will dispel any lingering FEAR you may have!

Arts & Intersections:

Categories: Marketing and Communications