Author: Americans for the Arts

Publication Year: 2012

Media Type: E-Book

Summary:

At the 2012 National Arts Marketing Project Conference, we captured over 6,600 tweets with more than 500 people using the hashtag #nampc. In this e-book, you’ll get a glimpse into the conversations and creativity that took place.

Abstract:

At the 2012 National Arts Marketing Project Conference, more than 550 arts marketers from across the country gathered together for "Getting Down to Business." We learned how to better broaden our audiences, discovered innovative ways to stretch even the tightest budgets, and gained techniques and tools to improve donor engagement.

But that’s not all: over the course of the three-and-a-half days in Charlotte, NC, we captured over 6,600 tweets with more than 500 people using the hashtag #nampc. In this e-book, you’ll get a glimpse into the conversations and creativity that took place, and find out why weird may be changing the landscape of arts marketing. Our newest compilation of tweets includes:

• @coopaz De­fining engagement: facilitate ways for audiences to curate their experience. #nampc
• @OhDeeOnV What I'm gathering from #nampc...weird people are ruling the world.
• @andmegansaid Marketers are creators of public perception. Let's be responsible with this responsibility, all! #nampc #forward

Arts & Intersections:

Categories: Marketing and Communications