Author: Dalton, Aaron
Publication Year: 2015
Media Type: Report
Arts partnerships offer companies effective and cost-efficient methods of achieving critical business goals. In fact, 79% of businesses agree that the arts increases name recognition, and 74% of businesses say the arts offer networking opportunities…
Categories: Private Sector, Partnerships, Marketing and Communications, Creative Workforce, Creative Industries
Author: Grimes, Madeline
Publication Year: 2015
Media Type: Infographic
The market for symphony orchestras and universities is closely examined by assessing the behavior of Yougstown State Univeristy students and their consumption of the art form. The study investigates factors that may influence Youngstown State…
Categories: Performing Arts Organizations, Participation, Marketing and Communications, Evaluation, Community Development, Advocacy
Author: Colourfast Printing
Publication Year: 2015
Media Type: Infographic
This colorful infographic illustrates the psychology behind logos, breaking down how they affect consumers' perceptions of a brand. From typeface to color and shape, every aspect of a brand's logo implies something about the company's identity to…
Categories: Visual Art, Marketing and Communications
Author: Lutman, Sarah
Publication Year: 2014
Media Type: Report
How are cultural institutions using digital technologies to further their missions? What can we learn from talking to innovators doing this work? The Wyncote Foundation commissioned this report to help answer these questions.
Categories: Visual Art, Technology and Innovation, Marketing and Communications, Cultural Facilities
Author: LaPlaca Cohen Agency
Publication Year: 2014
Media Type: Report
LaPlaca Cohen worked in partnership with research firm Campbell Rinker to field Culture Track 2014. The study was conducted using a nationwide online survey with 4,026 respondents, representing all 50 states. Respondents were U.S. residents ages 18…
Categories: Marketing and Communications
Author: Marketo, Inc.
Publication Year: 2014
Media Type: E-Book
This ebook goes through tride and true strategies for lean content marketing -- so you can extend the value of all your thought leadership.
Categories: Marketing and Communications
Author: Harlow, Bob
Publication Year: 2014
Media Type: Infographic
Based on case studies of 10 arts organizations that undertook audience-building projects as part of the Wallace Excellence Awards initiative, the report, The Road to Results: Practices for Building Arts Audiences, pinpoints nine practices that…
Categories: Participation, Organizational Planning, Marketing and Communications, Governance
Author: Americans for the Arts
Publication Year: 2014
Media Type: E-Book
In this e-book, Making Space: Lessons on Artistic Intervention in Uncommon Places, you’ll find the examples from three organizations whose artistic interventions have worked with uncommon sites to create unique, engaging, and transformative…
Categories: Performing Arts Organizations, Participation, Marketing and Communications
Author: PlayNetwork
Publication Year: 2014
Media Type: Infographic
This infographic, from PlayNetwork, illustrates the importance of brand storytelling, from the consumer’s viewpoint.
Categories: Marketing and Communications
Author: Gressel, Katherine
Publication Year: 2014
Media Type: Report
In Fall 2014, I was invited to lead a webinar for the Americans for the Arts Public Art Network (PAN) Public Art Marketing & Community Engagement Digital Classroom series. Part of PAN’s ongoing online leadership development program for public…
Categories: Public Art, Marketing and Communications