Key Take-Aways: Americans for the Arts Public Art Marketing & Community Engagement Webinar Series

Author: Gressel, Katherine

Publication Year: 2014

Media Type: Report

Summary:

In Fall 2014, I was invited to lead a webinar for the Americans for the Arts Public Art Network (PAN) Public Art Marketing & Community Engagement Digital Classroom series. Part of PAN’s ongoing online leadership development program for public art professionals, this 4-part webinar series focused on how to communicate to different groups of people why we need public art, and how to make public art as visible and impactful as possible—in both physical spaces and online.

Abstract:

The four lectures were organized by sub-topics: “Introduction to Marketing and Community Engagement” (September), “Promoting the value of your public art collection” (October), digital and online strategies (my session, in November), and education (December). See a full summary of all topics and speakers here. Each hour-long slide presentation led by one or more public art experts was coupled with a recap conference call session for participants.

Arts & Intersections:

Categories: Public Art, Marketing and Communications