NATIONAL ARTS PUBLICATION DATABASE (NAPD)
A Brand's Narrative: The Impact of Brand Storytelling
Author: PlayNetwork
Publication Year: 2014
Media Type: Infographic
Summary:
This infographic, from PlayNetwork, illustrates the importance of brand storytelling, from the consumer’s viewpoint.
Abstract:
Consumers are actively seeking out brands who tell stories. They want to believe in a part of something bigger than the brand.This infopgraphic illustrates facts that shows the difference in traditional advertising vs. storytelling - from a consumer's point of view.
Arts & Intersections:
Categories: Marketing and Communications
ADDITIONAL BIBLIOGRAPHICAL INFORMATION
PUBLISHER INFORMATION
Name: PlayNetwork
Website URL: http://www.playnetwork.com/