Author: Szántó, András; Levy, Daniel S.; Tyndall, Andrew
Publication Year: 2005
Media Type: Report
The National Journalism Program at Columbia University's Reporting the Arts studied trends in space, format, and coverage of the arts and culture in daily newspapers from 10 communities and from selected national news outlets.
Categories: Marketing and Communications
Author: Copeland, John
Publication Year: 2005
Media Type: Case study
This brief case study review the goals and outcomes of Revel. Inc. efforts to Revels, Inc. sought to position itself as the premiere provider of wholesome “family edu-tainment” by providing a free celebration for the city of Boston. In collaboration…
Categories: Marketing and Communications
Author: Grant, Daniel
Publication Year: 2004
Media Type: Periodical (article)
The subject of art, copyright protection and the Internet are explored in this article.
Categories: Technology and Innovation, Marketing and Communications, Intellectual Property
Author: Theis, Suanne and Stoilis, Kim
Publication Year: 2004
Media Type: Case study
Everyones Internet (Ev1. Net) Art Car Weekend is an annual public art festival in Houston, Texas that celebrates the drive to create. It draws more than 1,400 participating artists from around the U.S., Canada and Mexico and a live audience of more…
Categories: Marketing and Communications, Fundraising
Author: Koblin Schear, Susan
Publication Year: 2003
Media Type: Periodical (article)
Marketing Your Organization in Tough Times reports on National Arts Marketing Project (NAMP) roundtable discussion held in New York City on November 14, 2002. Participants shared the challenges and concerns they faced for marketing their…
Categories: Private Sector, Marketing and Communications
Author: Colbert, Francois
Publication Year: 2003
Media Type: Periodical (article)
It is around the particularities of cultural marketing that entrepreneurship and leadership in marketing the arts must be articulated. The marketing process in the arts starts with the creative work; the manager cannot modify this core product. Thus…
Categories: Marketing and Communications, Leadership
Author: Arnold, Mark J. and Tapp, Shelley R.
Publication Year: 2003
Media Type: Periodical (article)
This research investigates the case of non-profit arts organizations. The results show that organizational formalization, external integration, total marketing effort, and managerial self-confidence influence the direct marketing techniques…
Categories: Marketing and Communications
Author: Hirsch, Jim
Publication Year: 2003
Media Type: Case study
The Chicago Association for the Performing Arts (CAPA) is the not-for-profit presenting organzation that manages the 3,600 seat Chicago Theatre at 175 N. State STreet in downtown Chicago. This case study shows how CAPA developed a large Database of…
Categories: Performing Arts Organizations, Marketing and Communications
Author: Frankel, Marina and Peeler, Julie
Publication Year: 2003
Media Type: Case study
The West Valley Fine Arts Council (WVFAC) is a not-for-profit organization committed to presenting high quality programming that reflects the cultural diversity of the West Valley region in Phoenix, AZ. Trying to develop their audiences, WVFAC…
Categories: Performing Arts Organizations, Marketing and Communications
Author: Walker, Chris and Sherwood, Kay
Publication Year: 2003
Media Type: Report
"Many arts organizations are discovering that where people choose to attend arts and cultural events can be crucial to developing effective strategies for reaching broader and more diverse audiences. New research finds that more people attend arts…
Categories: Marketing and Communications