Author: Koblin Schear, Susan

Publication Year: 2003

Media Type: Periodical (article)

Summary:

Marketing Your Organization in Tough Times reports on National Arts Marketing Project (NAMP) roundtable discussion held in New York City on November 14, 2002. Participants shared the challenges and concerns they faced for marketing their organizations during tough times.

Abstract:

The National Arts Marketing Project (NAMP) trains nonprofit arts groups to market their organizations more effectively. Marketing Your Organization in Tough Times reports on a NAMP roundtable discussion held in New York City on November 14, 2002. Participants shared the challenges and concerns they faced for marketing their organizations during tough times. This article provides a list of marketing strategy recommendations gathered from this roundtable in response to these challenges and concerns.

Arts & Intersections:

Categories: Private Sector, Marketing and Communications