Author: Theis, Suanne and Stoilis, Kim

Publication Year: 2004

Media Type: Case study

Summary:

Everyones Internet (Ev1. Net) Art Car Weekend is an annual public art festival in Houston, Texas that celebrates the drive to create. It draws more than 1,400 participating artists from around the U.S., Canada and Mexico and a live audience of more than 150,000 for a parade and related events. Now 18 years old, this event has inspired other art car events throughout the US, but Houston's Art Car Weekend is a signature event, the biggest and best. This case study discusses the need and process of gaining sponsorships for the program.

Abstract:

Everyones Internet (Ev1. Net) Art Car Weekend is an annual public art festival in Houston, Texas that celebrates the drive to create. It draws more than 1,400 participating artists from around the U.S., Canada and Mexico and a live audience of more than 150,000 for a parade and related events. Now 18 years old, this event has inspired other art car events throughout the US, but Houston's Art Car Weekend is a signature event, the biggest and best. This case study discusses the need and process of gaining sponsorships for the program.

Arts & Intersections:

Categories: Marketing and Communications, Fundraising