Author: Americans for the Arts
Publication Year: 2012
Media Type: E-Book
This e-book explore 12 companies, 6 that had brand mis steps and 6 that used their brand in exemplary ways. From logo redesign to new product introductions, companies use their brand to communciate their core values. Learn from this e-book some do's…
Categories: Marketing and Communications
Author: Americans for the Arts
Publication Year: 2012
Media Type: Toolkit
Want to use our existing pARTnership Movement campaign in your area?We’ve made getting the word out as turn-key as possible. We’ve put together a "read me first" guide, which not only explains how to use the ads, but also how to leverage the…
Categories: Private Sector, Partnerships, Marketing and Communications
Author: Americans for the Arts
Publication Year: 2012
Media Type: Sample document
Arts & Economic Prosperity IV is the fourth study by Americans for the Arts of the nonprofit arts and culture industry’s impact on the economy. The most comprehensive study of its kind, it features customized findings on 182 study regions…
Categories: Marketing and Communications, Local Arts Agencies, Economic Impact, Advocacy
Author: Americans for the Arts
Publication Year: 2012
Media Type: Toolkit
Arts & Economic Prosperity IV is the fourth study by Americans for the Arts of the nonprofit arts and culture industry’s impact on the economy. This Media Kit was provided to organizations participating in the study to help provide tips and…
Categories: Marketing and Communications, Economic Impact
Author: Gensing-Pophal, Lin, PMC
Publication Year: 2011
Media Type: Report
"While the delivery mechanisms are different, in reality, the basics of communicating effectively with whoever the target audience might be really haven’t changed very much, if at all. Effective communication is still effective communication, and…
Categories: Marketing and Communications
Author: Americans for the Arts
Publication Year: 2011
Media Type: E-Book
In this e-book, 6 Ways to Keep it Personal: Engaging & Managing Your Audiences Innovatively, Authentically, & Personally, you will: Enter into the mobile marketing arena to learn which practical tools are best to reach your audiences on…
Categories: Technology and Innovation, Marketing and Communications
Author: Americans for the Arts
Publication Year: 2011
Media Type: E-Book
In our newest e-book, 50 Winning Tweets from the 2011 National Arts Marketing Project Conference, you'll see the 50 most insightful, inspiring, and awesome takeaways straight from the #nampc tweet deck.
Categories: Marketing and Communications
Author: Americans for the Arts
Publication Year: 2011
Media Type: E-Book
Gain insight & learn the best audience engagement practices through these 13 best visual representations.
Categories: Marketing and Communications
Author: Stravinski Sharrow , Chris
Publication Year: 2006
Media Type: Case study
The Milwaukee Ballet Company launched the "I Am a Dancer" campaign in the summer of 2005, with the thought that if they could introduce the dancers to their fellow Milwaukeeans by highlighting what makes them interesting people in their private…
Categories: Performing Arts Organizations, Marketing and Communications
Author: Altria Group, Inc.
Publication Year: 2006
Media Type: Case study
In 2005, The Altria Group, Inc. initiated the third in a three part series of programs testing the efficacy of an outcome management framework in its major grantmaking areas. This third area, and the subject of this case study, is the arts,…
Categories: Performing Arts Organizations, Marketing and Communications