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Author: Stravinski Sharrow , Chris
Publication Year: 2006
Media Type: Case study
Summary:
The Milwaukee Ballet Company launched the "I Am a Dancer" campaign in the summer of 2005, with the thought that if they could introduce the dancers to their fellow Milwaukeeans by highlighting what makes them interesting people in their private lives–it would be a natural way to increase awareness of them and the Milwaukee Ballet Company. The Dancer Campaign centers on photographs of the dancers in their everyday clothes with something that identifies them personally (snowboard, canoe, guitar) and includes a screened-back dance image with the tagline: "I am a dancer...see me dance."
Abstract:
The Milwaukee Ballet Company launched the "I Am a Dancer" campaign in the summer of 2005, with the thought that if they could introduce the dancers to their fellow Milwaukeeans by highlighting what makes them interesting people in their private lives–it would be a natural way to increase awareness of them and the Milwaukee Ballet Company. The Dancer Campaign centers on photographs of the dancers in their everyday clothes with something that identifies them personally (snowboard, canoe, guitar) and includes a screened-back dance image with the tagline: "I am a dancer...see me dance."
Arts & Intersections:
Categories: Performing Arts Organizations, Marketing and Communications
ADDITIONAL BIBLIOGRAPHICAL INFORMATION
PUBLISHER INFORMATION
Name: Americans for the Arts (ArtsMarketing.org)
Website URL: http://www.artsmarketing.org