Author: Americans for the Arts

Publication Year: 2011

Media Type: E-Book

Summary:

In this e-book, 6 Ways to Keep it Personal: Engaging & Managing Your Audiences Innovatively, Authentically, & Personally, you will:

• Enter into the mobile marketing arena to learn which practical tools are best to reach your audiences on the go
• Become skilled & savvy at developing a unique voice specific only to your arts organization
• Understand why keeping your marketing personal establishes an emotional connection between your institution and your patron and ensures long-lasting patron loyalty

Abstract:

Today’s audiences have more demands, different priorities, and higher expectations than ever before. With the number communication devices and platforms available and the amount of disruptive media online, arts marketers need to capture the attention of their audience by getting personal. To help you shed the formal "marketer" persona and engage with your audience on the customized level they deserve, we have compiled essential ways to Keep it Personal and the resources you need for carrying it out easily and effectively.

In this e-book, 6 Ways to Keep it Personal: Engaging & Managing Your Audiences Innovatively, Authentically, & Personally, you will:

• Enter into the mobile marketing arena to learn which practical tools are best to reach your audiences on the go
• Become skilled & savvy at developing a unique voice specific only to your arts organization
• Understand why keeping your marketing personal establishes an emotional connection between your institution and your patron and ensures long-lasting patron loyalty

Arts & Intersections:

Categories: Technology and Innovation, Marketing and Communications