A good image can turn a bystander into an activist.
Complex issues like climate change run the risk of disheartening people into inaction with their messaging instead of inspiring them to be part of the movement. Research shows that integrating imagery of energy alternatives and personal actions to mitigate climate damage inspire feelings of success and empowerment in viewers.
The arts make change more possible.
The right art amplifies the effect of pro-environmental messaging. Participants who view an underwater photograph with related text about plastic pollution in the ocean are more likely to change their behavior than participants who only viewed the corresponding text.
One piece of art can inspire thousands of people to take action.
Anecdotal research shows that the use of the arts to illustrate complicated issues related to the environment can inspire thousands of people to take action who would not otherwise.
Humans process visuals 15 times faster than text--in as little as 13 milliseconds!
The way complex concepts like climate change and sustainability of the environment are presented is crucial in convincing people of the urgency. Using the arts can drastically increase comprehension.
The arts can make complex concepts accessible.
Researchers have found that artist-created visualizations of complex scientific concepts not only help the general public better understand--the help the scientists themselves understand the meaning of the data and devise next steps.
Pagination
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