A good image can turn a bystander into an activist.
Complex issues like climate change run the risk of disheartening people into inaction with their messaging instead of inspiring them to be part of the movement. Research shows that integrating imagery of energy alternatives and personal actions to mitigate climate damage inspire feelings of success and empowerment in viewers.
O’Neill, S., Boykoff, M., Niemeyer, S., & Day, S. (2013). On the use of imagery for climate change engagement [Electronic version]. Global Environmental Change 23(2), 413–421. Retrieved 4 February 2018 from https://doi.org/10.1016/j.gloenvcha.2012.11.006
Arts & Intersections