Author: Greenberg, Arthur
Publication Year: 1995
Media Type: Periodical (article)
It is the intent of this issue of Monographs to explore a variety of ways in which local arts agencies can provide a valuable service to their communities and arts organization constituents by becoming more active in the sometimes overwhelming world…
Categories: Marketing and Communications, Fundraising
Author: Nicholson, Margie
Publication Year: 1989
Media Type: Report
This handbook has been designed to encourage nonprofit organizations to take advantage of the cable access facilities in their community. It presents a frame-work for understanding and using cable access, provides specific tips on getting involved…
Categories: Marketing and Communications
Author: Botti, Simona
Publication Year:
Media Type: Periodical (article)
This article examines the role of marketing in the arts. Reflecting on the issue requires an understanding of both the meaning of artistic value and its diffusion process. Artistic value can be seen as a flow potential embedded in a product that may…
Categories: Marketing and Communications
Author: Francie Ostrower
Publication Year:
Media Type: Report
The diversity of arts participation is examined in this brief, which reports on findings from a national survey of cultural participation commissioned by The Wallace Foundation and conducted by the Urban Institute.
Categories: Participation, Marketing and Communications, Cultural Diversity
Author: Hill, Elizabeth; O'Sullivan, Terry; O'Sullivan, Catherine
Publication Year:
Media Type: Book
As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled.
Categories: Marketing and Communications
Author: Simonet, Andrew
Publication Year:
Media Type: E-Book
Thank you for choosing this life which can be hard. And hard to explain.
Categories: Marketing and Communications
Author: Juliet Ramirez
Publication Year:
Media Type: E-Book
We captured thousands of tweets at #NAMPC, so we've selected the Best 50 from the #NAMPC tweet deck for you to enjoy and share with others.
Categories: Marketing and Communications
Author: Jeff Mindell
Publication Year:
Media Type: E-Book
Instagram is an amazing place to network, find inspiration, and engage with a community of like-minded creatives. It’s time to make Instagram work for your creative business.
Categories: Marketing and Communications
Author: Cannell, Michael
Publication Year:
Media Type: Periodical (article)
How can museums attract millennials to their exhibitions. Arts and cultural institutions are looking for new ways to engage young professionsals and turn them into their loyal patrons and donors. A group, Musuem Hack, has developed a new style of…
Categories: Visual Art, Participation, Marketing and Communications
Author: Lauren Jung
Publication Year:
Media Type: Infographic
Influencer marketing has been around for decades but it was only recently that we started to see why it's such an integral part of content marketing. Traditional advertising and pretty much any form of marketing coming from a brand isn't relatable…
Categories: Marketing and Communications