Author: Connolly, Paul and Hinand Cady, Marcelle
Publication Year: 2001
Media Type: Book
This handbook suggests strategies for improving an organizations ability for increasing arts and cultural participation in their community.
Categories: Participation, Marketing and Communications, Cultural Planning, Creative Industries
Author: Connolly, Paul and Hinand Cady, Marcelle
Publication Year: 2001
Media Type: Report
This handbook grew out of the experience of the Audiences for Literature Network (ALN), an audience development initiative supported by the Lila Wallace-Reader’s Digest Fund (now named the Wallace-Reader’s Digest Funds and referred to here as the…
Categories: Performing Arts Organizations, Participation, Marketing and Communications
Author: Warshawski, Morrie and Zeiger, Dinah
Publication Year: 2000
Media Type: Periodical (article)
This WESTAF-sponsored research paper first examines marketing trends and principles in the realms of entertainment and performance. The bulk of the study then concentrates on case studies of entertainment presenters in five categories: nonprofit…
Categories: Performing Arts Organizations, Marketing and Communications
Author: Shapiro, Phyllis, Editor
Publication Year: 1999
Media Type: Report
"The Charlotte MSO today is led by a senior marketing executive with a full-time staff of 10 plus one part-time employee and a commissioned sales representative. The mission of the MSO is to improve the overall quality of marketing, increase…
Categories: Performing Arts Organizations, Participation, Marketing and Communications, Cultural Facilities
Author: Recacho, Berlinda
Publication Year: 1998
Media Type: Case study
Phoenix Art Museum's past membership drives lacked a distinct identity and as a result yielded very low returns. The Museum persisted with yearly direct-mail membership campaigns despite a much wider chronic problem: ineffective communication both…
Categories: Marketing and Communications
Author: Parkhurst, Carolyn
Publication Year: 1997
Media Type: Periodical (article)
This issue of Monographs will examine the ways in which community arts organizations can make use of literary programming to reach new audiences.
Categories: Marketing and Communications, Creative Workforce, Creative Economies, Civic Dialogue and Social Change
Author: Wyszomirski, Margaret J.; McClellan, Amy; Power, Shelly; Rao-Rebello, Darlene
Publication Year: 1997
Media Type: Periodical (article)
This study examines how people are aware of arts and cultural organizations in their communities and how this awareness is created. The team of authors writing this paper suggest that a continuum of activity called a persistent presence is vital for…
Categories: Marketing and Communications
Author: Glickman, Louise
Publication Year: 1997
Media Type: Report
To build a long-lasting relationship, culture and tourism must join hands in collaboration, implementation and communication.
Categories: Tourism, Partnerships, Marketing and Communications
Author: Neiman, Jennifer
Publication Year: 1996
Media Type: Periodical (article)
This Monographs can help you think about new ways to make media work for you. Following an overview of what makes news, this issue will explore how to disseminate that news and suggest new ways of thinking strategically about press coverage.
Categories: Marketing and Communications
Author: Kotler, Philip and Scheff, Joanne
Publication Year: 1996
Media Type: Book
The authors apply the full spectrum of marketing principles to an industry that has long resisted them--the performing arts. Drawing on a wide variety of primary and secondary sources, the authors review all of the key marketing functions--from…
Categories: Participation, Marketing and Communications