Author: Connolly, Paul and Hinand Cady, Marcelle

Publication Year: 2001

Media Type: Book

Summary:

This handbook suggests strategies for improving an organizations ability for increasing arts and cultural participation in their community.

Abstract: This handbook suggests strategies for improving an organizations ability for increasing arts and cultural participation in their community. It includes a step-by-step guide through the planning, implementation, and evaluation processes of audience development. Case studies, helpful worksheets and a list of resources are also included. The handbook is designed for use by performing arts and literary presenters, producing organizations, collaborating organizations, and others involved in the audience-building process.

Arts & Intersections:

Categories: Participation, Marketing and Communications, Cultural Planning, Creative Industries