Author: Hessenius, Barry
Publication Year: 2016
Media Type: Report
Hessenius uses variables such as organization life-span, annual budget and focused discipline to show us communication trends throughout arts organizations
Categories: Marketing and Communications
Author: Americans for the Arts
Publication Year: 2016
Media Type: Report
This report is an in-depth look at the perceptions and attitudes about the arts in the United States. An Americans for the Arts and Ipsos Public Affairs survey of more than 3,000 American adults over the age of 18 in December 2015, provides current…
Categories: Visual Art, Public Art, Performing Arts Organizations, Participation, Marketing and Communications, Local Arts Agencies, Funding, Federal, Economic Impact, Arts Education
Author: Netmark
Publication Year: 2016
Media Type: Report
The purpose of this guide is not to give you a full digital marketing strategy, it is to inform and instruct you on the key concepts of website optimization and advertising on a basic level. This guide is meant to help those just starting out to…
Categories: Marketing and Communications
Author: LinkedIn
Publication Year: 2016
Media Type: Report
This short case study shares how Duke University used LinkedIn's maketing tool, InMail, to reach prospective students. The results were dramatic including high open rates and renrollement of new students that they could trace back directly to their…
Categories: Marketing and Communications
Author: LinkedIn
Publication Year: 2016
Media Type: Report
This LinkedIn Case Study shows how Adobe raised its brand awareness and captured the attention of hard to reach marketers with LinkedIn's marketing tool, Sponosored Content.
Categories: Marketing and Communications
Author: Shue, Jordan
Publication Year: 2016
Media Type: Toolkit
The pARTnership Movement is a campaign from Americans for the Arts designed to reach business leaders with the message that the arts can build their competitive advantage. Did you know that, among other resources, the pARTnership Movement has a…
Categories: Private Sector, Partnerships, Marketing and Communications
Author: reputation VIP
Publication Year: 2015
Media Type: Infographic
Learn how to build a successful personal brand via social media in just 4 steps with this infographic from Reputation VIP.
Categories: Marketing and Communications
Author: Acevedo, Salvador and Madara, Monique
Publication Year: 2015
Media Type: Report
The fast growth of the Latino population in the United States is a well-known fact, but most museums acknowledge that this growth is not reflected among their audiences. An in-depth understanding of the Latino experience in museums can help provide…
Categories: Marketing and Communications
Author: Americans for the Arts
Publication Year: 2015
Media Type: E-Book
This e-book was developed to capture the top 50 tweets from the 2015 National Arts Marketing Project (NAMP) Conference.
Categories: Marketing and Communications
Author: Kramer, Bryan J.
Publication Year: 2015
Media Type: Book
As modern marketing becomes increasingly technology-based, it’s important to remember that the tech is a means to an end: sharing stories, information, and emotion to make a human connection. Shareology explores the history of sharing and how it…
Categories: Marketing and Communications