Author: Bush, Robert
Publication Year: 2003
Media Type: Report
In communities of all sizes, United Arts Ffunds (UAF) are working to broaden the base of support for the arts, promote excellence in the arts and arts management, and to ensure that arts organizations are financially stable.
Categories: United Arts Funds, Private Sector, Partnerships, Organizational Planning, Marketing and Communications, Fundraising, Funding, Financial Management, Cultural Planning
Author: Earle, Richard
Publication Year: 2002
Media Type: Book
This book examines how to effectively strategize and develop a public-service advertising campaign that seeks to change strongly ingrained behavior or firmly held beliefs.
Categories: Marketing and Communications, Advocacy
Author: Hager, Mark A. and Pollak, Thomas H.
Publication Year: 2002
Media Type: Report
This report summarizes results from a survey of performing arts presenting organizations in the United States. The study was commissioned by the Doris Duke Charitable Foundation to supplement an evaluation of its Leadership Presenting Organizations…
Categories: Organizational Planning, Marketing and Communications, Governance, Financial Management, Cultural Planning, Cultural Facilities
Author: Sala, Maria-Mercedes, Editor
Publication Year: 2002
Media Type: Report
Guide dealing with the relationship between successful marketing of crafts and visual arts, and the appropriate use of intellectual property (IP) system instruments - points to situations where obtaining formal IP protection ought to be considered;…
Categories: Visual Art, Marketing and Communications, Artists-Resources for
Author: Kaplan, Aaron
Publication Year: 2002
Media Type: Case study
This case study reviews efforts of the New York Chinese Cultural Center to create a segmented markeing strategy.
Categories: Marketing and Communications
Author: Ball, Rebecca
Publication Year: 2002
Media Type: Case study
San Diego is the third fastest growing county in California, with a predicted growth rate of 6.1% between 1999-2004. Rapid population change means San Diego's arts community is faced with the imperative to attract new audiences. While the majority…
Categories: Performing Arts Organizations, Marketing and Communications
Author: Fränkel, Marina
Publication Year: 2002
Media Type: Case study
Located in midtown Atlanta, Georgia, the Atlanta Shakespeare Company (ASC) is a theatre group that performs the works of Shakespeare (an average of eight full-length world-classics per year, in addition to an average of four full-length children's…
Categories: Performing Arts Organizations, Marketing and Communications
Author: Recacho, Berlinda P.
Publication Year: 2002
Media Type: Case study
Marketing is the process by which you come to understand the relationship between your product and the customer. Earned income is important, but there are benefits that go beyond the bottom line.
Categories: Marketing and Communications
Author: Harp, Christy
Publication Year: 2002
Media Type: Case study
The National Arts Marketing Project is a marketing and audience development project focusing in the arts sponsored in 12 U.S. cities by American Express. It was originally launched in 1998 in eight cities, and then expanded to four more cities in…
Categories: Marketing and Communications
Author: Randy I. Cohen and Margaret Jane Wyszomirski
Publication Year: 2002
Media Type: Report
In 1998, The Pew Charitable Trusts commissioned Americans for the Arts and The Ohio State University Arts Policy and Administration Program to analyze public and private sources of support for arts and culture. This report is the result of that…
Categories: Private Sector, Marketing and Communications, Legislation, Governance, Funding, Financial Management, Advocacy