Author: Schneiter, Paul H. and Nelson, Donald T.

Publication Year: 1981

Media Type: Book

Summary:

Published by the Taft Corporation. The authors have put their combined finger on every checkpoint one would have to monitor in successful fund raising. Simple as many of these points seem to be, you would be amazed at how many in the fund-raising profession fall into the traps described in these pages.|In deciding to publish this particular book, our feeling was that it has a timelessness and directness that can be useful to the most experienced fund raiser or to the complete neophyte. Even the seasoned veteran will want to pick it up at least once a year to refresh his or her memory of the key elements that need to be kept in tune in the orchestration of institutional fund raising. I see this as a classic book written in a new and lively way, moving to the heart of every point and driving it home with clarity and humor. (p. xi-xii)

Abstract:

Published by the Taft Corporation. The authors have put their combined finger on every checkpoint one would have to monitor in successful fund raising. Simple as many of these points seem to be, you would be amazed at how many in the fund-raising profession fall into the traps described in these pages.|In deciding to publish this particular book, our feeling was that it has a timelessness and directness that can be useful to the most experienced fund raiser or to the complete neophyte. Even the seasoned veteran will want to pick it up at least once a year to refresh his or her memory of the key elements that need to be kept in tune in the orchestration of institutional fund raising. I see this as a classic book written in a new and lively way, moving to the heart of every point and driving it home with clarity and humor. (p. xi-xii)

CONTENTS
Acknowledgments.
A note on the authors.
Foreword by J. Richard Taft.

  1. Mistake #1. Doing everything but asking.
  2. Thinking that fund raising is for fund raisers only.
  3. Plunging in with one foot.
  4. Disregarding prospect research and record keeping.
  5. Forgetting to concentrate on individual prospects.
  6. Overlooking past donors.
  7. Putting too much faith - and money - in brochures, folders, pamphlets, etc.
  8. Failing to guide and cultivate volunteers.
  9. Promising the world - by Friday at the latest.
10. Refusing to recognize factors beyond your control.
11. Ignoring sophisticated tax-saving incentives.
12. Keeping too many secrets.
13. Looking upon your work as a job rather than a cause.

Footnotes [bibliography].
Index.

Arts & Intersections:

Categories: Fundraising