Author: Cross, Carol M.

Publication Year: 1971

Media Type: Report

Summary:

Business manager of a symphony orchestra must decide on whether - and if so, how -to increase prices for subscribers and box office tickets. Audience research data provided to aid in quantitative and qualitative analysis.

Abstract: Business manager of a symphony orchestra must decide on whether - and if so, how -to increase prices for subscribers and box office tickets. Audience research data provided to aid in quantitative and qualitative analysis. (Table of Contents, p. 2). This case was written by Carol M. Cross under the supervision of Stephen A. Greyser and Douglas Schwalbe. Copyright 1970 by the Institute of Arts Administration.

Arts & Intersections:

Categories: Financial Management