NATIONAL ARTS PUBLICATION DATABASE (NAPD)
A Survey of Marketing Perspectives of Performing Arts Administrators
Author: Permut, Steven E.
Publication Year: 1979
Media Type: Book
Summary:
Abstract:
The author presents survey data which suggest that arts administrators have a low level of interest in marketing approaches. Administrators noted a distrust in marketing tools and were concerned about the relation of marketing and artistic integrity.
CONTENTS
Introduction.
Method.
Findings.
Discussion and conclusion.
References.
Arts & Intersections:
Categories: Fundraising
ADDITIONAL BIBLIOGRAPHICAL INFORMATION
Series Title:
Edition:
URL:
SBN/ISSN: 0-03-052141-6 (pbk)
Pages:
Resources:
PUBLISHER INFORMATION
Name: Praeger Publishers
Website URL: http://www.greenwood.com