Author: Baumol, William J. and Bowen, William G.

Publication Year: 1975

Media Type: Book

Summary:

Abstract:

The relevance of an analysis of audience characteristics to a study of the economics of the performing arts may not be immediately apparent. After all, one might argue that, from a purely pecuniary point of view, the only pertinent factor is box office receipts, and not the identity of the individual who buys the tickets. If the box office does a sufficiently brisk business, a performing company 's finances will be in satisfactory condition, no matter who purchases its tickets. Why, then, do we care about the makeup of the audience?

CONTENTS
Survey Methods.
Characteristics of the audience:
     Age.
     Occupation, Education and Income.
Differences in profiles among art forms.
The New York audience.
Audiences outside New York.
The British audience.
The frequent and infrequent attendees.
The size of the arts audience.

Arts & Intersections:

Categories: Participation