Author: FEDAPT

Publication Year: 1976

Media Type: Report

Summary:

This report presents an overview of subscription audiences as a major technique in developing theatres and a detailed report on the subscription sales operation at the Actors Theatre of Louisville.

Abstract:

This report presents an overview of subscription audiences as a major technique in developing theatres and a detailed report on the subscription sales operation at the Actors Theatre of Louisville.

CONTENTS
Introduction: Identification and definition by Joseph V. Melillo, Director of Field Services, FEDAPT.
Why a subscription audience for new theatres? by John Bos. Actors Theatre of Louisville 1970, subscription report by Trish Pugh.

Arts & Intersections:

Categories: Fundraising