Author: Yankelovich, Skelly and White

Publication Year: 1978

Media Type: Report

Summary:

This is a report on the survey of out-of-town visitors to the Tutankamen Exhibit at the Metropolitan Museum of Art. Interviewing took place at the exit to the exhibit during four one-week periods: January 2, February 6, March 6, and April 3. The purpose of the research was twofold: To study the extent to which the Museum serves as a stimulus for visits to New York City and generates important spending dollars for all aspects of the economy of the City. To learn about the audience profile of out-of-town visitors to the Museum during this special exhibit, and the extent to which it attracted traditional nonmuseum visitors.

Abstract:

This is a report on the survey of out-of-town visitors to the Tutankamen Exhibit at the Metropolitan Museum of Art. Interviewing took place at the exit to the exhibit during four one-week periods: January 2, February 6, March 6, and April 3. The purpose of the research was twofold: To study the extent to which the Museum serves as a stimulus for visits to New York City and generates important spending dollars for all aspects of the economy of the City. To learn about the audience profile of out-of-town visitors to the Museum during this special exhibit, and the extent to which it attracted traditional nonmuseum visitors.

The study of out-of-town visitors to the Tut Exhibit at the Metropolitan Museum of Art conducted during the months of January through April 15, 1979 at the Museum itself by Yankelovich, Skelly and White, Inc. revealed these major findings: The appeal of the exhibit to out-of-town visitors: Seven out of ten visitors to the exhibits came from outside of the five boroughs of the City of New York.

Money for New York City generated by the Tut Exhibit: Most of these visitors (80%) came to the City directly as a result of the Tut Exhibit - and all of the out-of-town visitors helped to produce a good amount of spending dollars for the hotels, restaurants, transportation and parking facilities in New York City.

A third and important benefit of the Tut exhibit was the fact that even among the out-of-towners, it helped to introduce or reintroduce people to the world of museums.

CONTENTS
Introduction.
The overview and major findings.
Findings in detail:
1. Profile of out-of-town visitors to the Metropolitan museum of art.
2. The visit to New York City.
3. The visit to the Met.
4. The Tut exhibit.
5. Tourist dollars spent by visitors to the Tut exhibit at the Met.
6. Public monies and museums: The questionnaire.

Arts & Intersections:

Categories: Tourism