Author: Rogers, Forbes W.
Publication Year: 1980
Media Type: Report
Summary:
The study is divided into four sections, a bibliography and appendixes. The sections are: General Observations, National Endowment for the Arts, Academic programs, Service Organizations. The central question of the study is whether or not the Arts Endowment can and should support the improvement of education and training of arts managers.
Abstract:
The study is divided into four sections, a bibliography and appendixes. The sections are: General Observations, National Endowment for the Arts, Academic programs, Service Organizations. The central question of the study is whether or not the Arts Endowment can and should support the improvement of education and training of arts managers. (p. 5-6)
CONTENTS
Introduction.
The Study.
I. General observations:
Findings and trends.
Management skills.
Apprenticeships.
Accountability.
Cooperation.
The arts as business.
Lack of communication skills.
Inadequate fund raising and earned income techniques.
Crisis Management.
Experimentation.
Additional findings:
1. The arts manager is a professional.
2. There is an urgent need for responsible journalism in the field.
3. Many arts managers are not ready to accept the fact that they need
continuing education in management skills.
4. All forms of training are important and necessary and should be
supported and encouraged; they must regularly attract and utilize
quality resource people from both the academic and the
professional worlds.
5. A new person is emerging in the arts management field to challenge
the co-existence of the artistic director and the arts manager.
6. Generally speaking, cooperation and communication between
constituent groups on arts management issues are not in evidence.
II. National Endowment for the Arts.
Findings and trends.
History.
General recommendations.
Recommendations:
1. That the National Endowment for the Arts adopt a comprehensive
policy concerning arts management training.
2. That the Endowment assume a more active role in providing
support for the training of the professional arts manager.
3. That a program for arts management training be developed within
the Endowment.
4. That the Endowment continue to support fellowships for arts
management training at all levels.
5. That the Endowment adopt a leadership role in advocating and
supporting a study to design an arts management institute to be
housed in a university campus.
6. That the Endowment support a study to ascertain the feasibility of
cooperative management training endeavors between arts
organizations and the corporate sector.
III. Academic programs:
Findings and trends.
Graduate programs in arts administration management:
There is a need for standards at all levels of management training.
There is a noticeable absence of minority enrollment in arts
management training programs at all levels.
The diversity of academic programs with respect to degrees offered,
focus, and preparation should be encouraged.
In the field, there is a growing recognition that many of the skills in arts
management are not learned from a textbook.
Therefore, it is recommended that:
1. Standards be developed for graduate programs in arts
management by the academic programs themselves.
2. Communication and cooperation be developed between Arts
Management Academic Programs at the graduate and
undergraduate levels to assure continuity between programs.
3. A concerted, focused research agenda in the areas of
behavioral and attitudinal studies and market research be
instituted and the results of these studies distributed to the field.
4. A study be initiated to ascertain the state of arts management
training at the undergraduate level at colleges and universities in
the .
5. A concerted effort be initiated to involve minorities in arts
management training programs at all levels.
6. Academic programs actively draft career professionals in the
arts to augment the training of future arts managers.
7. AAAE explore the feasibility of a faculty exchange and/or
visiting scholar program.
8. The AAAE direct a project to determine the market for arts
managers.
IV. Service Organizations:
Findings and trends.
Recommendations.
Service organizations with formalized training programs.
Bibliography.
Appendix.
Arts & Intersections:
Categories: Professional Development
ADDITIONAL BIBLIOGRAPHICAL INFORMATION
Series Title:
Edition:
URL:
SBN/ISSN:
Pages: 86
Resources:
PUBLISHER INFORMATION
Name: National Endowment for the Arts
Website URL: http://www.arts.gov