NATIONAL ARTS PUBLICATION DATABASE (NAPD)
Sponsors and Presentors: Community Groups
Author: Golden, Joseph
Publication Year: 1982
Media Type: Book
Summary:
Abstract:
Joseph Golden, managing director, Civic Center of Onondaga County, discusses sponsors and presentors: community groups.
CONTENTS
Seats vs. souls; or Who's trying to sensitize my psyche?
A marketing goal: attainable professional excellence.
A second marketing goal: pride.
A third marketing goal: discovery.
Final example of an indirect marketing approach: sharing with laymen the mysteries of theatrical skills.
Arts & Intersections:
Categories: Fundraising
ADDITIONAL BIBLIOGRAPHICAL INFORMATION
Series Title:
Edition:
URL:
SBN/ISSN: 0-9602942-4-4
Pages:
Resources:
PUBLISHER INFORMATION
Name: FEDAPT, Foundation For the Extension and Development of the American Professional Theatre (defunct)
Website URL: