Author: MacIntyre, Kate

Publication Year: 1979

Media Type: Report

Summary:

Abstract:

CONTENTS
Introduction.

Marketing:
     Positioning yourself in the market.
     Finding your audience.
     Budgeting.
     Pricing tickets.
     Discount marketing.
     TDF [Theatre Development Fund] vouchers.
     Selling tickets.

Publicity:
     About press releases.
     How to write a press release.
     Listings.
     Photos.
     Photo tips.
     Public service announcements.
     Contact with the press and critics.

Advertising:
     Line rates.
     Deadlines.
     How to place an ad.
     Pub setting ads.
     Submitting a mechanical.
     Ad checklist.
     Radio and television ads.
     Has your advertising worked?

Direct mail:
     The house mailing list.
     Outside lists.
     The brochure or mailing piece.
     Bulk mailings.
     Testing and evaluating direct mail.

Appendix:
       1. Publicity schedule.
       2. Audience survey.
       3. TDF voucher.
       4. Press release.
       5. Listing release.
       6. Photo cut-line.
       7. Sizing a photo.
       8. Photo rip.
       9. Pitch letter (story proposal).
     10. Critic's invitation.
     11. Pub set ad.
     12. Advertising rate card.
     13. Examples of ad units.
     14. Bulk mail permit.
     15. Bulk mail indicia.
     16. Glossary of printers terms.

Arts & Intersections:

Categories: Fundraising