Author: Kopelman, Arie and Crawford, Tad

Publication Year: 1979

Media Type: Book

Summary:

Abstract:

CONTENTS
Introduction: How to use this book.

Part 1. Marketing guide. 

Chapter 1. Finding assignment markets and clients:

Photographic specialties and their markets.
National and regional markets:
     Advertising agencies.
     Audiovisual producers.
     Book publishers.
     Colleges and universities.
     Corporations.
     Graphic designers.
     House organs (company publications).
     Magazines (consumer and trade).
     Music and recording companies.
     News syndicates.
     Public Relations firms.
     Special random resources.
Local markets;
     Portraits/weddings/high schools.
     Architects and builders/chambers of commerce.
     Hospitals and theatrical and other nonprofit
     groups.
Summary.

Chapter 2. Beyond assignments: Markets for stock photos and fine
                prints; teaching opportunities:

Stock (file) photo sales.
What's at stake.
Multiple thinking.
Professional submissions and documentation.
The stock markets - usual and unusual.
Fine print and gallery sales.
Opportunities in teaching.

Chapter 3. Marketing tools and techniques:

Portfolios and presentations.
What to show.
Quality versus quantity.
Appointments.
What format to use.
Advertising and self-promotion.
Controlling promotional costs.
Elaborate mailers and paid trade advertising.
Professional awards and competitions.
National awards in the communications field.
Summary.

Chapter 4. Agents: Stock libraries, reps and galleries:

General functions.
Stock picture agents.
Locating and selecting a stock picture agent.
Stock picture agency contracts.
Assignment representatives (reps).
Locating a rep.
Assignment representative contracts.
Contracts with galleries.

Part 2. Business guide. 

Chapter 5. Pricing photography and billing expenses:

The pricing dilemma.
Cost recovery and billing of expenses.
Break-even points and profitability.
Negotiation tactics.
The going rates.
The going rates: Assignments in media advertising: 
     Promotional and corporate/Industrial.
     Editorial and journalism.
The going rates:
     Stock photos in editorial and related media.   
     Advertising and promotional media.
The going rates: 
     Portraits and weddings.

Chapter 6. Contracts:

Commercial and publishing assignments.
Assignment agreement form.
Portrait and wedding assignments.
Order form.
Stock photographs.
Submissions - Lost or damaged photographs.
Billing and invoicing.
Stock photo submission agreement.
Stock photo usage agreement.
Royalty agreements for novelty and paper products.
Books.
Book contracts.
Collaboration agreements.
Sales of original prints.

Chapter 7. The going concern:

Form of doing business.
Business location.
Negotiating your lease.
Business licensing and registration.
Your budget.
Sources of funds.
Expansion.
Extending credit.
Sales and miscellaneous taxes.
Small business administration.

Chapter 8. Your business records:

Tax records.
Tracking and billing jobs.
Filing negatives, Transparencies and prints.
Miscellaneous files.
Where to keep your records.

Chapter 9. Taxes:

Tax years and accounting methods.
Income.
Types of income.
Expenses.
Home studio.
Educational expenses.
Professional equipment.
Travel.
Transportation.
Entertainment and gifts.
Beyond Schedule C.
Retirement accounts.
Child and disabled dependent care.
Charitable contributions.
Bad debts.
Income averaging.
Self-employment tax.
Estimated tax payments.
Proving professionalism.
Gift and estate taxes.
Helpful aids.

Chapter 10. Insurance protection:

The problem.
Strategy for buying insurance economically.
Business protection.
Personal protection.

Part 3. Legal guide.

Chapter 11. Copyright:

Rights to copyrighted photographs.
Transferring limited rights.
Copyright assignment form.
Copyright notice.
Placement of copyright notice.
The public domain.
Omitted notice.
Duration of copyright.
Termination of transfers.
Work for hire.
Contributions to magazines.
Registration of published photographs.
Registration of unpublished photographs.
Infringement.
Fair use.
Compulsory licensing.
Moral rights.
What isn't copyrightable.
Patents and trademarks.
The old copyright law.
More copyright information.
The copyright forms.

Chapter 12. Invasion of privacy and releases:

Privacy.
Advertising or trade purposes.
The public interest.
Specific situations: Places, subjects and uses.
Photographing in public places.
Bystanders at public events - Requirement of relatedness.
Uses that are not related.
Fictional use.
Incidental advertising uses.
Public disclosure of embarrassing private facts.
Criminals and victims.
Public figures.
Stale news.
Recognizable person.
Parts of the body.
Dogs, Horses, Cars, and Houses.
Trespassing.
Intrusion into private places.
Surveillances.
Business premises.
Exhibition of Photographs.
Damages.
Releases.

Chapter 13. Beyond privacy:

Right of publicity.
Libel.
Private property.
Trespass.
Unfair competition.
Obscenity.
Flag desecration.
Other protected symbols.
Coins, bills and stamps.
Deceptive advertising.
Photographing in courtrooms.

Chapter 14. Choosing a lawyer:

Lawyer's fees.
Informal referrals.
Volunteer Lawyers for the Arts.
Professional associations.
Legal clinics.
Lawyer referral services.
Collection agencies.
Small claims courts.

Appendix:
     A. Grants.
     B. Professional organizations and associations.
Bibliography:
     A. Books.
     B. Periodicals.
About the authors.
Index.

Arts & Intersections:

Categories: Artists-Resources for