NATIONAL ARTS PUBLICATION DATABASE (NAPD)
A Selected and Annotated Bibliography on Marketing the Arts
Author: Nakamoto, Kent and Levin, Kathi
Publication Year: 1982
Media Type: Report
Summary:
Abstract:
CONTENTS
Marketing the arts:
Overview.
Audience development.
Audience research, Audience Characteristics, Segmentation and Consumer behavior.
Pricing policy.
Promotion.
Secondary sources.
Surveys.
Economic impact studies.
Arts & Intersections:
Categories: Fundraising
ADDITIONAL BIBLIOGRAPHICAL INFORMATION
Series Title:
Edition:
URL:
SBN/ISSN:
Pages: 28
Resources:
PUBLISHER INFORMATION
Name: Associations of Performing Arts Presentors (formerly Association of College and University Concert Managers)
Website URL: http://www.apap365.org/