Author: Singer, Leslie P.

Publication Year: 1980

Media Type: Report

Summary:

This paper first analyzes how demand for art is created by a complex process of advertising, promotion of exhibits, salon gatherings, literary contributions, collector and museum curator appeals, etc. The essential features of this process are that the saleable advertising-product combination must be discovered by a process similar to technological R & D. This paper, also, analyzes the dealers' role in this situation.

Abstract:

This paper first analyzes how demand for art is created by a complex process of advertising, promotion of exhibits, salon gatherings, literary contributions, collector and museum curator appeals, etc. The essential features of this process are that the saleable advertising-product combination must be discovered by a process similar to technological R & D. This paper, also, analyzes the dealers' role in this situation.

Arts & Intersections:

Categories: Creative Economies