Author: Beers, Charlotte

Publication Year: 2002

Media Type: Report

Summary:

We are really fortunate today to have a guest here whose name means everything to us in the Educational and Cultural Bureau and Public Diplomacy. I'd just like to introduce her and ask her to stand. Mrs. Fulbright. (Applause.) Thank you. That means we're really going to have to pay attention to what we say about our exchanges.

Abstract:

We are really fortunate today to have a guest here whose name means everything to us in the Educational and Cultural Bureau and Public Diplomacy. I'd just like to introduce her and ask her to stand. Mrs. Fulbright. (Applause.) Thank you. That means we're really going to have to pay attention to what we say about our exchanges.

Well, you now have had a lifetime supply of our mission statement. We worked hard on this statement because when we all came together we realized that the original charter, which was to inform and to influence -- certainly appropriate bookends for what we're trying to do -- missed something quite important, and we've elected to call it engagement. It's a time -- it's a dangerous time not to be engaged and we've been thinking very hard and with new resources and new capacity to find ways to engage.

I want to start off this report card for you by showing you a powerful example of a policy communication which is also a public diplomacy message in the most complete way. Let's start that second piece, please. [p. 2]

Arts & Intersections:

Categories: Cultural Diplomacy and Exchange