Author: Jacobson, John R.; Brosnan, Joseph; and Haggerty, Kate

Publication Year: 1973

Media Type: Report

Summary:

This study [Submitted to the New York State Council on the Arts] encompasses the concept of regional music marketing as it applies to the activities of four organizations: Buffalo Philharmonic Orchestra, Syracuse Symphony Orchestra, Hudson Valley Philharmonic Society [and] Young Artists Program in Chamber Music. In particular, it refers to the projects of a regional character funded by the New York State Council on the Arts. This study examines the purpose of these programs, program execution, and program impact. (p. 2).

Abstract:

This study [Submitted to the New York State Council on the Arts] encompasses the concept of regional music marketing as it applies to the activities of four organizations: Buffalo Philharmonic Orchestra, Syracuse Symphony Orchestra, Hudson Valley Philharmonic Society [and] Young Artists Program in Chamber Music. In particular, it refers to the projects of a regional character funded by the New York State Council on the Arts. This study examines the purpose of these programs, program execution, and program impact. (p. 2).

CONTENTS
Section 1. Introduction and recommendations.
Section 2. Regionalism.
Section 3. Institutions and non-institutions.
Section 4. Educational programs.
Section 5. Financial crisis.
Section 6. Management crisis.
Section 7. Report on the programs.
                     A. Buffalo Philharmonic Orchestra.
                     B. Syracuse Symphony Orchestra.
                     C. Hudson Valley Philharmonic Society.
                     D. Young Artists Program in Chamber Music.
Section 8. Appendices.

Arts & Intersections:

Categories: Fundraising