Author: Bortin, Virginia

Publication Year: 1980

Media Type: Book

Summary:

The author, a veteran publicity woman herself, provides all the basic information needed to transform an inexperienced publicity worker into an effective publicist. With more than forty actual samples as models, she tells clearly and simply how to write and place news releases, how to obtain print, radio and television publicity, how to use photographs and video material, and how to get acceptance and cooperation from the media. She offers valuable advice on direct efforts to raise funds, increase membership, and keep current members aware of the group's activities. And every publicist will thank her for the section on how to prepare copy for reproduction, which includes the advantages and disadvantages of alternative methods.

Abstract:

The author, a veteran publicity woman herself, provides all the basic information needed to transform an inexperienced publicity worker into an effective publicist. With more than forty actual samples as models, she tells clearly and simply how to write and place news releases, how to obtain print, radio and television publicity, how to use photographs and video material, and how to get acceptance and cooperation from the media. She offers valuable advice on direct efforts to raise funds, increase membership, and keep current members aware of the group's activities. And every publicist will thank her for the section on how to prepare copy for reproduction, which includes the advantages and disadvantages of alternative methods.

CONTENTS
You, the volunteer.

Chapter 1. Newspapers, magazines:

The news release.
Where to send releases.
Photographs.
Feature story.
Press coverage.
Press lists.

Chapter 2. Radio - television:

Public service announcements.
Public service programs.
Radio or television appearances.
Community bulletin board.
Radio - television news.

Chapter 3. Promotion:

Promotion and its uses.
Preparing copy for reproduction.
Newspaper and magazine advertising.
The off-beat.

Chapter 4. Public relations:

How to use public relations.
The newsletter.

Chapter 5. Publicity campaign for a major civic event - An outline.

Chapter 6. Day of the event - An outline.

Chapter 7. Publicity campaign for a small community event.

Glossary of practical terms.

Arts & Intersections:

Categories: Volunteerism, Participation, Advocacy