NATIONAL ARTS PUBLICATION DATABASE (NAPD)
Public Relations Policy in Corporate Philanthropy
Author: McCarthy, Thomas O.
Publication Year: 1981
Media Type: Report
Summary:
Abstract:
This is the ninth essay on The Management of Corporate Philanthropy. As the public increasingly expects the business community to include philanthropy among its responsibilities, it also desires to be informed about such giving. McCarthy suggests that telling the story may be just another cost of doing business, as basic as buying insurance or pay the light bill. (p. 7)
Arts & Intersections:
Categories: Private Sector
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PUBLISHER INFORMATION
Name: Council on Foundations
Website URL: http://www.cof.org