NATIONAL ARTS PUBLICATION DATABASE (NAPD)
Promotion Policy Making in the Arts: A Conceptual Framework
Author: Strang, Roger A. and Gutman, Jonathan
Publication Year: 1979
Media Type: Book
Summary:
Abstract:
The authors discuss multiple promotional tools and the uses of each. They demonstrate how different tools are needed to address the distinctive characteristics of various groups. They build a model for incorporating different tools and different target groups.
CONTENTS
Tools of promotion.
Promotion objectives.
Target audience.
Promotion strategy.
Conclusion.
References.
Arts & Intersections:
Categories: Fundraising
ADDITIONAL BIBLIOGRAPHICAL INFORMATION
Series Title:
Edition:
URL:
SBN/ISSN: 0-03-052141-6 (pbk)
Pages:
Resources:
PUBLISHER INFORMATION
Name: Praeger Publishers
Website URL: http://www.greenwood.com