Author: Katchen, Carole

Publication Year: 1977

Media Type: Book

Summary:

Abstract:

CONTENTS
Introduction.

Chapter 1. Creating a professional image.
Chapter 2. Putting yourself on paper.
Chapter 3. Presenting your work.
Chapter 4. Putting it together: brochures and portfolios.
Chapter 5. Who is the collector?
Chapter 6. The care and feeding of collectors.
Chapter 7. Having an exhibition.
Chapter 8. Is sell a four-letter word?
Chapter 9. The gallery owner's point of view.
Chapter 10. One artist's encounters with galleries.
Chapter 11. Finding the right gallery for you.
Chapter 12. Semi-professional galleries and other exhibitions.
Chapter 13. Patrons, agents and private dealers.
Chapter 14. Commissioned works.
Chapter 15. Art in the newspapers.
Chapter 16. News other than art news.
Chapter 17. Magazines and books.
Chapter 18. Radio and television.
Chapter 19. Paid advertising.

Conclusion.
Suggested reading [bibliography].
Index.

Arts & Intersections:

Categories: Artists-Resources for