Author: Shapiro, Karen; Lloyd-Kolkin, Donna; Lieberman, Debra; Katzman, Sol; and Hall, Beth

Publication Year: 1979

Media Type: Report

Summary:

Abstract:

In December, 1979, the Evaluation Division of the National Endowment for the Arts (NEA) contracted Far West Laboratory for Educational Research and Development, San Francisco, to conduct an evaluation of the impact of support granted by the Programming in the Arts funding category of the Media Arts program at the Endowment. Programming in the Arts [PITA] is one of several funding categories within Media Arts. It supports television, film, video and radio projects on the arts, and has made major grants to such series as Dance in America, Live from Lincoln Center, Live from the Met, Visions, and Earplay. . . . This report presents the results of this three-month evaluation of the impact of Programming in the Arts upon artists, cultural institutions, the media, and the public. A total of 225 individuals were interviewed in 13 cities to assess the impact of PITA.

CONTENTS
Executive Summary.
Preface: The Study in Brief.

Chapter 1. Programming in the Arts.

Media Arts: A history in Brief.
Media Arts at the National Endowment for the Arts.
Programming in the Arts.
Projects Supported by the Programming in the Arts.
Major Series.
Earplay.
Visions.
Live from Lincoln Center.
Live from the Met.
Dance in America.
Women in Art.
Specials, Smaller Series, and other Projects.
Programming in the Arts: The Accomplishment.

Chapter 2. Program Quality and Accomplishments.

Earplay.
Visions.
Live from Lincoln Center.
Live from the Met.
Dance in America.
Women in Art.
Fusing Media and Arts.

Chapter 3. Distribution and Audiences.

Broadcast.
Distribution of Projects Supported by Programming in the Arts.
Distribution and Scheduling.
Promotion of Projects Supported by Programming in the Arts.
Audience Size and Demographics.
Indications of Audience Response.
Alternative Distribution Channels.
Rights.
The New Technologies.
Foreign Markets: An international Audience.

Chapter 4. Impact on the Media.

Financial Impacts on the Media.
Fundraising.
Building Audiences.
Income from Secondary Sales.
Corporate and Foundation Support.
Technological Impacts.
Programming Impacts (includes scheduling, generating new programming, local arts programming, the New York-Washington Connection).
Future Public Broadcast Plans in the Arts.
Spill-Over: Affecting the Commercial Media.

Chapter 5. Impact on Participating Artists and Arts Organizations.

Financial Impacts.
Support for Artists.
Building Awareness.
Fund-raising.
Creating New Sources of Revenue.
Income from Secondary Distribution.
Impacts on Creativity.
Career Impacts.

Chapter 6. Impact on the Arts.

An Explosion in the Arts.
Creating New Audiences.
Impacts on Arts Organizations (both financial and aesthetic).
Effects on Artists.

Chapter 7. A Summing Up.

Bibliography.

Arts & Intersections:

Categories: Funding