Author: Miller, Sally Margaret

Publication Year: 1972

Media Type: Report

Summary:

Abstract:

CONTENTS
Introduction. 

  1. Scope and methodology:

The population.
Definition of terms.
Representativeness of the sample.

  2. The institutions:

Type of institution.
Educational level.
Community population.
Student enrollment.
Institutional division.
Ticket policy.
Student involvement in programming.

  3. The presentors:

Years as concert manager.
Duties.
Age.
Sex.
Highest academic degree.
Background and training.
Written job descriptions.
Formal evaluation procedures.
Time spent on concert management.
Salary.

  4. The Facilities:

Total facilities.
Seating capacity.
Events in each facility.
Facility use.
Facility descriptions.

  5. The programs:

Total performances.
Performances by institution.
Performances by region.
Departmental performances.
Nonperformance services.

  6. Financing the arts:

Comparison of average fee, revenue, cost and subsidy.
Total ticket sale revenue by program type.
Comparison of percent of ticket sale revenue and total performances for each art form.
Total artist and performance fees by program type.
Average fee for program types.
Comparison of percent of fees and total performances for each art form.
Fee ranges.
Total other direct costs by program type.
Sources of program budget.
Total amount of subsidy.
National Endowment for the Arts Residencies.
Changes in funding/spending patterns.

  7. Marketing the arts:

Total gross attendance for program types.
Average gross attendance for program types.
Total student attendance for program types.
Average student attendance for program types.
Comparison of average gross and average student attendance.
Techniques used to sample audience preferences.
Ways to promote events. 

8. Comparison with previous profile surveys:

Institutional characteristics.
Concert manager characteristics.
Programming information. 

 9. Summary and conclusions.

10. Questionnaire form, cover letters, and event sheets.

Arts & Intersections:

Categories: Performing Arts Organizations, Participation