Author: Laczniak, Gene R.

Publication Year: 1979

Media Type: Book

Summary:

Abstract:

The author explores the relation of arts policy with the traditional concepts of product management. A performance is special sort of product as it is ephemeral, aesthetic, and multidimensional. He shows that while the artist has primary control, the final product influences both artist and consumer satisfaction and behavior.

CONTENTS
Product objectives.
Product utility.
Product evaluation.
Product symbolism.
Arts product development.
The product life cycle and the performing arts.
Needed research in arts product management.
Conclusion.
References.

Arts & Intersections:

Categories: Fundraising