Author: Lovelock, Christopher H. and Hyde, Phillip

Publication Year: 1979

Media Type: Book

Summary:

Abstract:

The authors discuss the needs for examining pricing policy in the arts. With the added pressure to increase income and the decreasing funding available, ticket income has added significance. They show how external influences have been ineffective guides, and they carefully delineate the nature, role, and elements of pricing the arts.

CONTENTS
Downward pressures on arts pricing.
Conventional wisdom.
Pricing and demand levels.
Pricing as part of marketing strategy.
Formulating a pricing strategy.
Conclusion.
Appendix A to chapter 16.
Appendix B to chapter 16.
References.

Arts & Intersections:

Categories: Financial Management