Author: Justice, Glen

Publication Year:

Media Type: Periodical (article)

Summary:

This article describes the online fundraising methods used by the Dean campaign and profiles nonprofits who are employing similar fundraising strategies.

Abstract:

After using an Internet-based strategy to raise more than $25 million, largely from small donors, the Howard Dean Democratic presidential campaign has become a source of inspiration for charities and other nonprofit organizations that have seen solicitations grow more difficult in recent years. This article describes the online fundraising methods used by the Dean campaign and profiles nonprofits who are employing similar fundraising strategies.

Arts & Intersections:

Categories: Technology and Innovation, Fundraising