NATIONAL ARTS PUBLICATION DATABASE (NAPD)
Marketing Principles and the Arts
Author: Searles, P. David
Publication Year: 1979
Media Type: Book
Summary:
Abstract:
The author attempts to balance the needs of a marketing approach and the goals and structures of arts organizations. He shows ways in which marketing strategies can benefit, but stresses that the main business of an arts organization is art. Marketing, then, must play a supportive role and not become a goal equivalent to that of art.
CONTENTS
Appropriate principles.
Questionable principles.
Conclusion.
Arts & Intersections:
Categories: Fundraising
ADDITIONAL BIBLIOGRAPHICAL INFORMATION
Series Title:
Edition:
URL:
SBN/ISSN: 0-03-052141-6 (pbk)
Pages:
Resources:
PUBLISHER INFORMATION
Name: Praeger Publishers
Website URL: http://www.greenwood.com