Author: Weinberg, Charles B.

Publication Year: 1979

Media Type: Book

Summary:

Using his experiences with the American Conservatory Theater, the author discusses some ways in which arts organizations can use market plans.

Abstract:

Using his experiences with the American Conservatory Theater, the author discusses some ways in which arts organizations can use market plans.

CONTENTS
The nature of planning.
Product-market strategies.
Planning aids.
A marketing plan format.
Summary.
Appendix A to chapter 8 - Characteristics of a plan.
Appendix B to chapter 8 - Excerpts from a sample run.
Appendix C to chapter 8 - Marketing plan format.
References.

Arts & Intersections:

Categories: Fundraising