NATIONAL ARTS PUBLICATION DATABASE (NAPD)
Marketing Management and the Arts
Author: Mokwa, Michael P.; Nakamoto, Kent; and Enis, Ben M.
Publication Year: 1979
Media Type: Book
Summary:
Abstract:
The authors discuss different management styles of arts organizations and provide a framework for understanding the roles of marketing for the arts. They analyze strategies for arts policy formation and implementation based on a marketing approach.
CONTENTS
The nature of marketing.
Marketing management philosophies.
Marketing management.
Marketing the arts.
References.
Arts & Intersections:
Categories: Fundraising
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SBN/ISSN: 0-03-052141-6 (pbk)
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