Author: Flanagan, Joan

Publication Year: 1981

Media Type: Book

Summary:

Now, more than ever, organizations need to raise their own money. This complete and current manual is the ultimate resource for both the novice and the veteran fundraiser. Author Joan Flanagan, who has drawn on 11 years experience as a professional fundraiser to write this book, addresses a full range of money-making tactics, from setting basic financial goals to conducting continuous fundraising activities according to a comprehensive plan.

Abstract:

Now, more than ever, organizations need to raise their own money. This complete and current manual is the ultimate resource for both the novice and the veteran fundraiser. Author Joan Flanagan, who has drawn on 11 years experience as a professional fundraiser to write this book, addresses a full range of money-making tactics, from setting basic financial goals to conducting continuous fundraising activities according to a comprehensive plan.

The mechanics of raising money are all here. You'll find out how, when, and how much to ask people to donate. The book contains specific information on how to raise money from members, supporters of the organization's goals, the general public, businesses and philanthropists. Flanagan tells how to use direct mail, door to door canvassing, and special events to raise big money. She tells how to manage taxes and legal affairs, how to publicize your events and your image. Finally, you'll learn how to keep on making money for your organization and how to plan ahead.

Flanagan's eminently practical advice has been gleaned from hundreds upon hundreds of successfully grass roots organizations. Its comprehensive approach to the subject makes it an invaluable advisor for any organization. (back cover)

CONTENTS
Preface.
The youth project.
Acknowledgments.
How to use this book.

  1. Why do it?
  2. How to do it.
  3. Who can do it?
  4. Raising money from members - Who needs what you do?
  5. Raising money from believers - Who wants what you do?
  6. Raising money from the general public - Who wants something else we can offer?
  7. How to choose the right special event.
  8. Benefits for beginners.
  9. Intermediate special events.
10. The big time.
11. Publicity.
12. Making book.
13. Fundraising forever.
14. Bibliography. 
      Index.

Arts & Intersections:

Categories: Fundraising