Author: McC. Lundberg, Joan

Publication Year: 1972

Media Type: Report

Summary:

his book covers all types of giving to all sectors. The following information is from the chapter on giving to arts, culture and humanities. The year 1972 was one of continued expansion for cultural activities, with still greater attendance at museums, longer seasons and more subscribers for symphony orchestras, a widening audience for opera, theatre, and dance. With success, cost of operations have continued up, and problems of funding remain serious.

Abstract:

This book covers all types of giving to all sectors. The following information is from the chapter on giving to arts, culture and humanities. The year 1972 was one of continued expansion for cultural activities, with still greater attendance at museums, longer seasons and more subscribers for symphony orchestras, a widening audience for opera, theatre, and dance. With success, cost of operations have continued up, and problems of funding remain serious. It is paradoxical that as the arts assume an increasingly important place in the lives of more and more people, they are pricing themselves out of the market. Unlike their European counterparts, which are financed by government, the arts in this country are private nonprofit organizations that depend on individuals, foundations, and corporations, as well as federal, state and municipal governments to bridge the gap between costs and income. Traditionally, the arts have been supported by the private patron, and this continues to be true with individuals accounting for up to 75 percent of total philanthropy to the arts. One has only to walk through a museum, noting how often on the descriptive plaques the painting, sculpture, costume, silver or early piece of furniture is the gift of an individual, or to read the list of patrons in the program of an opera society or a symphonic association, to realize the importance of the individual donor. This is true not only in terms of gifts of property, financial contributions and bequests, but also in terms of time. In all areas of the arts, the volunteer plays an important role. (p. 42-43)

CONTENTS
Foreword.

Philanthropy 1972:
     Donors.
     Recipients.

The volunteer.

Sources of philanthropy:
     Individuals.
     Bequests.
     Foundations.
     Corporations.

Areas of philanthropic opportunity:
     Religion.
     Education. 
     Health and hospitals.
     Social welfare.
     Arts and humanities.
     Civic and public affairs.
     Foreign aid.

Arts & Intersections:

Categories: Fundraising