Author: Comlab and Taft Corporation

Publication Year: 1970

Media Type: Report

Summary:

To assist the National Endowment for the Arts and the Sears-Roebuck Foundation to determine whether certain programs should receive continued support, or support at a different level, the J. R. Taft Corporation, together with Comlab, Inc. has adapted commercial marketing techniques of evaluation and measurement and applied these techniques to the more complex questions of evaluation posed by arts and educational organizations.

Abstract:

To assist the National Endowment for the Arts and the Sears-Roebuck Foundation to determine whether certain programs should receive continued support, or support at a different level, the J. R. Taft Corporation, together with Comlab, Inc. has adapted commercial marketing techniques of evaluation and measurement and applied these techniques to the more complex questions of evaluation posed by arts and educational organizations.

The purpose of the report is to give the National Endowment for the Arts and the Sears-Roebuck Foundation objective, accurate information that will provide practical assistance to the decision-makers at these organizations.

Young Audiences is a national non-profit organization that for more than 20 years has been providing live professional music education programs for children. These programs are presented mainly by string quartets, woodwind and brass quintets, trios, voice groups, and more recently jazz ensembles, and even dance groups. The personnel for these ensembles and groups are drawn from orchestras, university faculties, and the free lance field. (p. 1, 2)

Arts & Intersections:

Categories: Arts Education