Author: Nevin, John R.

Publication Year: 1979

Media Type: Report

Summary:

The author investigates alternative marketing channels for the performing arts and the relationship of channel members. He analyzes the definition and responsibilities of different channels and the process of negotiation and interaction. This study is concerned with the arts delivery system.

Abstract:

The author investigates alternative marketing channels for the performing arts and the relationship of channel members. He analyzes the definition and responsibilities of different channels and the process of negotiation and interaction. This study is concerned with the arts delivery system.

CONTENTS
Marketing channels for the performing arts.
Research questions and methodology.
Importance of the channels for the performing arts.
Role relationships among channel members.
Importance of channel activities in organizing a successful performance.
Assortment of performing arts offered.
Decision criteria and influences in choosing and pricing performances.
Promotional devices essential to promote a performance adequately.
Channel member attitudes toward the performing arts.
Conclusion.
References.

Arts & Intersections:

Categories: Fundraising